As the pressures of modern life increase and women strive to balance tradition and modernity, manufacturers have an important role in understanding and identifying with their changing lives, developing more relevant and useful products and creating brands with a deep connection.

The changing lives of women in Vietnam

According to studies, as there are more opportunities available to women today than in the past, this also leads to additional stress and responsibilities.

Women today are much more able to prove their abilities and succeed in the workplace, especially in urban areas, but the traditional responsibilities for the family and the household still remain. This means that a busier life and better time management are required to maintain their personal and professional lives.

Women today try to balance tradition and modernity, while enjoying the best of both.

In today’s Vietnam, women feel more able to experiment and define themselves however they want as norms evolve and change.

Come with us to experience the world of women in Vietnam and the power and status of women in Vietnam.